Online Reputation Management in 6 Easy Steps
A classic case of failed reputation management, the Corvair was decimated by Ralph Nader’s book “Unsafe at Any Speed.” Online reputation management (or ORM) is a niche practice within the larger SEO...
View ArticleWho Will Save Your Website’s Soul
As much as I hate to say, “I told you so,” I kinda did. Right here on this blog. In March 2012, I warned everybody within earshot that the content bar was about to rise through the roof. If you care...
View ArticleLocal Social Is Core to Multi-Unit Business Success [Case Study]
For multi-unit businesses, the largest social channel issue is communication among the local employees responsible for creating and managing their location’s social voice. Wouldn’t it be helpful if...
View ArticleWhy You Need A Brand
I talk about branding all the time, and it’s fun for me because it’s a meaty and complex subject. That being said, why on earth does anyone really need to brand themselves? Are the following statements...
View ArticleOreo Among Brands That Get [And Use] Smart Social
Even though the big game is over and the mourning period for #NinersNation fans may be coming to a close, the Super Bowl lives on for social media and marketing geeks – something that was very apparent...
View ArticleWhy A Bunch Of Women Live-Tweeted the Super Bowl [And Why It Matters]
Football (and, by extension, the Super Bowl) is a historically male-oriented sport. So why did a bunch of women live tweet during the Super Bowl? It’s not because we needed something to do during the...
View ArticleThe ROI Case for Building a Fiercely Loyal Community
I know you may be thinking “Why do I need to read about the case for building a community? Everyone already knows it’s the latest and greatest marketing trend.” Which is precisely my point. If all the...
View ArticleWhy Your Business Can’t Afford To Ignore Hispanic Consumers
The brands of America are still struggling with ways to communicate with the exploding Hispanic consumers market. The Hispanic market not only continues to grow; Hispanics are now the country’s largest...
View ArticlePeople Are Talking About Your Brand [And Not In A Survey]
I recently read an excellent blog post titled The Consumer Survey is Dead by Sam Fiorella, which was published about the same time I participated in a #CXO Twitter chat regarding customer surveys. I...
View ArticleCompanies Missing the Boat with Social Customer Service
An experience with Ruby Tuesday regarding Foursquare (and customer service to be desired) proved without a doubt that social media adoption as well as social customer service has a long way to go in...
View ArticleClearing Up Cloud Confusion with CloudCheckr
There has been a tremendous amount of talk regarding the cloud, what it is, how to use it and how to benefit from it. Undoubtedly, everyone has seen a multitude of acronyms –IaaS, SaaS, PaaS – thrown...
View ArticleInjecting Fun Into Marketing Can Produce Great Results
People love a good laugh. And when it comes to adding humor to your marketing strategy, sometimes having a little fun can produce some amazing benefits. Whether a silly office joke or a Seinfeld...
View ArticleLinkbuilding with an Online Contest
Contests can be an incredibly powerful way to energize your followers, gain new followers, build strong relationships, and promote your brand. Depending on your objectives, a well-executed contest can...
View ArticleWhy Your Business Needs A CRM [And What The Heck Is It]
Small business owners have a lot of choices to make when it comes to selecting and implementing tools and resources. Capital spent has to be prudent and drive the business forward or it is wasted. One...
View Article6 Ways B2Bs Can Win With Facebook Contests
Anyone who pays any attention to what’s happening in the world of social media is probably aware that of Facebook’s 1 billion+ users, half of them log in every day. Many of them are in search of...
View Article5 Donor Retention Strategies for Nonprofits
No matter what industry you’re in, the first part of a new year is typically a time for planning and strategizing–and nonprofits are no exception. Many nonprofits kick off 2013 with a new presidency...
View Article5 SEO Tips: Take Your SEO Menu From Conventional To Inventive
Still struggling with Search Engine Optimization and how to do it properly? Think of SEO as the very picky head chef the Internet. Whether human visitors or bots, a strong SEO strategy helps your...
View ArticleKey Takeaways from Expion’s Real Time Marketing Talk at SXSW
At SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s...
View ArticleWhy You Should Care About The New Facebook Reply Button
Recently, Facebook announced a significant update—the release of the Reply Button. And while Facebook has had a tumultuous relationship with Wall Street, Zuckerberg and his team are attempting to build...
View ArticleOverBlog: A New Enterprise Tool That Empowers Social Employees
Enterprises, corporations, businesses, brands… no matter how you name them, they need to address a string of challenges when it comes to social beyond simply adopting a social strategy. OverBlog is a...
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